Affiliate · France
1,049 conversions at US$3.38 each
An affiliate operation running more than 450 campaigns across French consumer brands. Volume at this scale fails on management overhead long before it fails on strategy.
The challenge
More than 450 campaigns cannot be optimised by hand. The work is deciding what to pause, what to scale and what to leave alone, then doing it consistently every week rather than in bursts.
What we did
- Grouped campaigns by performance instead of by brand so decisions applied to sets
- Paused what did not convert and moved that budget to what did
- Reviewed the search terms report weekly rather than monthly
- Held the top ad group at a 21.81% click-through rate