Indoor golf · Canada
81 bookings at CA$1.12 each
A Canadian indoor golf simulator business needed bookings, not brand awareness. The budget was small enough that most agencies would have declined the account.
The challenge
A small local budget, a booking action that had to be tracked properly or the whole campaign was guesswork, and a short season. There was no room for a learning phase funded by wasted clicks.
What we did
- Set up the booking conversion first and confirmed it fired on completion, not on page view
- Kept the account to search intent tied to booking rather than to people reading about golf
- Cut terms that attracted browsers and held the average cost per click at CA$0.32
- Reviewed the search terms report weekly through the season